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Applications Engineer

Detriot, MI, United States

Posted: 3-Apr-2017

Ref#: 12345703763

An excellent opportunity has been made available to join WIDIA as an Applications Engineer. The selected candidate will be responsible for generating new business for WIDIA's flagship product portfolio which is highly regarded as one of the most complete product lines in the industry.

By working with our valued customers and driving our success, you will represent some of the most diverse and in-demand products in the industry. From carbide cutters and inserts to solid carbide drills, tool holders and more, we offer our customers a broad portfolio for any metal working application.

The Applications Engineer will be responsible for maximizing sales opportunities in the Eastern Michigan area. You will have a sophisticated level of technical expertise that demonstrates why we are a recognized leader in the industry. This will require the use of technical expertise with distribution, end users or a combination of both.


  • Identify new sales opportunities and execute the sales strategy for the assigned geographical area.
  • Evaluate and evaluate the end user and the needs of the channel partners to help develop the appropriate plan to meet and exceed the objectives.
  • Encourage and maintain excellent working relationships with distributors and end users to develop and develop partnerships.
  • Develop and maintain a pipeline of projects to drive the annual sales growth plan. Run on this pipe.
  • Keep customers well informed about new technology developments and product innovations.
  • Regularly review the changes and dynamics of the market to ensure that the opportunities are in line with the company's strategy.
  • Support and participate in team sales initiatives by sharing relevant information for assigned accounts.
  • Prepare regular progress, status and forecast reports to management in the assigned area of ​​responsibility.
  • Participate in Road Shows, Open Days and trade shows.
  • Can anticipate spending 80% of the time in front of end-users/customers

 Typical education and work experience

  • A Bachelor's degree in engineering or equivalent, although not required, and a minimum of five years of experience in the manufacture of high-volume metal is preferred.
  • An intimate knowledge of Metal Removal, 5 years’ experience in metal cutting
  • An in-depth understanding of the manufacturing industry and concepts associated with WIDIA products.
  • An innovative and self-motivated marketer who is able to work independently with little supervision.
  • Competence with MS Office in Word, Excel and PowerPoint.

Location of base

  • Greater Detroit area


  • Competitive basic salary, company car, incentive scheme and benefits package.

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