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Campaign Lead

Karachi, Karachi, Pakistan

Posted: 11-Sep-2017

Ref#: 12345708194


Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.


Campaign Lead


The incumbent is responsible for developing and implementing campaigns designed to achieve the growth and revenue goals of the organization.He/She will enhance and communicate Syngenta /Product value proposition through unique marketing strategies


Accountabilities

Design detailed campaigns including high level content defined together with asset marketing and sales.

Liaison with marketing services and external agencies in relation to content generation and execution.

Translate offers to customer (channel or grower) needs and detail including delivery plan, pricing and commercial policies.

Sequence roll out in logical way to maximize efficiency and effectiveness.

Ensure campaigns are executed in line with marketing budget and plan set by the campaign team.

Leverage campaign dependencies at grower level for all products.

Working with Sales to conduct post campaign in-field measurement of campaign effectiveness, including Integrated Solutions KPIs

Support marketing team, including the definition of new processes/ways of working and fostering mind-set change.


Experience required

Strong Marketing experience, preferably in a challenging, cross cultural environment; and with a network of agencies and contacts (external and internal).

Preferably experience in the agribusiness industry, sales experience is also favorable.

Knowledge in crop protection market.


Additional information:

Full time role

Location: Karachi


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