Marketing Automation Lead - 1602994

Guelph, Ontario, Canada

Ref#: 12345698659

Date published: 20-Sep-2016


  • To support the Marketing Technologies Manager in the creation of a marketing automation strategy
  • Responsible for working with the CU’s and Marketing teams to define/clarify user requirments based on business process
  • To configure, customize and activate new features within the marketing automation tool
  • To ensure key stakeholders understand complete tool functionality and promotes best practices
  • To lead key marketing stakeholders in a data capture, management and stewardship strategy that aligns with key CRM objectives
  • To support Data Architecture Lead in creating data flows that allows Syngenta to make appropriate use of the data
  • To assist the marketing team with developing metrics and tools to evaluate campaign effectiveness
  • To set up and ongoing management of relevant reporting dashboards as required by sales and marketing
  • To document administrative best practices and continually searches for system improvements.


Knowledge, experience & capabilities

The successful candidate for this position will be efficient, proactive, personable and willing to do a wide variety of tasks. 

  • Must have excellent oral and written communications skills
  • Must have the ability to analyze business processes and define user requirements
  • Must be effective in providing instruction to all levels of personnel in one-on-one and group settings
  • Must be very organized and able to handle and prioritize multiple simultaneous requests
  • Effectively manage tasks and priorities within specified timelines
  • Ability to work independently and be proactive

·         Ability to work collaboratively with other team members

Critical knowledge

  • Minimum Bachelor’s Degree in a relevant discipline.
  • Salesforce Administration certification preferred.
  • Advanced stakeholder management and leadership skills to successfully engage all required company resources from executive leaders to Subject Matter Experts (SME).
  • Understanding of Industry platform technologies and best practices.
  • Understanding of how to work effectively in a matrix organization, as well as multi-cultural environment.

Critical experience

§  3+ years of experience developing, implementing and supporting a marketing automation tools, preferable Pardot and Exact Target

·         Intermediate/Advanced Excel capabilities and related data manipulation a plus

·         Agile methodology and experience a plus

·         Previous SharePoint administration a plus

Critical technical, professional and personal capabilities

  • Deep understanding of sales & marketing data and information systems needs.
  • Industry-wide best practices knowledge, including the adherence to privacy legislation in the sales & marketing process and systems arena.
  • Ability to effectively and efficiently connect business strategy and information needs with technology platform capabilities.
  • Good leadership and collaborative skills.
  • Good interpersonal skills.
  • Good presentation skills.
  • Good written and oral communication skills.

Critical leadership capabilities

·         Communicates with impact

·         Leads change and holds ambiguity

·         Builds a culture of innovation

·         Focuses on customers

·         Develops people, organization, and self

·         Collaborates across boundaries

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