Nanning, Guangxi, China
Date published: 20-Dec-2017
About Syngenta: Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
About This Job:
Work under close supervision of Business Representative / Area Manager, implement retailor sales strategy and demand creation to influencing farmers or retailers for achieving sales targets. The job requests good relationship built with key retailers and big farmers.
Manage county retailors’ sales in, consumption, display. Most of Promoter should report back with scan project.
Implement sales plan and achieve sales target in retailers.
Under the Business Representative/Area Manager guided, conduct new products launch, execute the market campaigns and send back the reports.
Convince farmer for trails and implement demand creation with exited solutions. Photograph the trails for demand creation or send to request departments if needed.
According to Business Representative tailor-made PPT of crops and company products in respective area, present PPT in demand creation.
Support Business Representative to conduct farmer meetings to introduce Syngenta solutions.
Fengda retailer management in build up the business relationship and collect Fengda retailers information in respective area.
Maintain the Syngenta Experience Centre with regularly updating the decoration.
Conduct monthly reports as requested. Conduct field intelligence reports to area manager / business representative on time.
Essential Knowledge & Experience:
Customer and Influencers Relationship Building
Customer Needs Assessment
Tailoring Offer & Value Proposition
Communication of Value Story
Communicates with Empathy
Preparation of Customer Interaction and Follow Up
Value based selling
General customer support
Gaining Commitment and objection handling
Market Structure – Agricultural structure
Market Structure – Competition
Market Structure – Customer structure
Portfolio – CP product profiles
Portfolio – CP product use
Portfolio – CP product value
Portfolio – Seeds product profiles
Portfolio – Seeds product use
Portfolio – Seeds product value
Portfolio – ICS solutions
Think like a grower – Customer profile
Think like a grower – Customer motivation
Think like a retailer – Customer profile
Think like a retailer – Customer motivation
Preferred Knowledge & Experience:
Majored in agronomy or working experienced in agriculture industry
Full time/ Permanent
Base Location: Nanning, Guangxi
Travel around 70%