Portfolio Manager, Fungicide - Shanghai, China
Shanghai, China, China
Date published: 29-Jun-2017
About Syngenta: Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
About This Job:
Ensure execution of Strategic Market Sector (SMS) plan for profitable market growth of the territory
Actively manage the lifecycle of the fungicide portfolio for sustain growth
Overview the branding strategy for fungicide portfolio to enhance the customer experience
Develop 1 year fungicide campaign plan for CU (Commercial Unit) execution
Collaborate and communicate with region and global key stakeholders on strategic planning and initiatives
Lead Product Leadership Team(PLT) to manage portfolio lifecycle in line with global and territory CP strategy, especially New Product Introduction
Provide input into development of strategic brand and launch plans guided by global. Evaluate portfolio gaps and lead discussion to fill gaps with 3rd party products.
Provide mid-term market analysis and planning through lens of strategic market sector including (data input to planning systems (eg 5 years formulation forecast); communicate to relevant In Territory and Above Territory stakeholders).
Provide strategic guidance of the marketing 4P's (product, place, pricing, promotion) to campaign management in all CUs and agree high level tactics to ensure brand strategy implementation. Set high level product campaign objectives and KPIs
Provide pricing leadership to CU for brands following value pricing and guidelines from AT (above territory) with the support of available pricing tools.
Regularly engage with customers and CU colleagues to develop market knowledge and customer insights through market research
Develop team marketing capability and collaboration spirit through coaching and learning from each other.
Essential Knowledge & Experience:
Min. 10-15 years of sales and marketing working experience in the Agrochemical industry
Significant background and/or education in crop agronomy or related field
Fluent communication skill in both Chinese and English
Strong learning capability
Effective management of high achieving teams
Demonstrated capability in agronomy excellence and applying capabilities to support commercial operations
Sound understanding of crop protection, and on the farm activities
Well-rounded understanding of commercial and product development concepts
Deep knowledge and understanding of crop agronomics
Understanding of key marketing and sales processes
Understand long term technical concept positioning whilst being able to deliver upon short term campaign imperatives
Full time/ Permanent