Product Manager, Fungicide - (1701662)

TH-Bangkok, Bangkok, Thailand

Ref#: 12345704887

Date published: 18-May-2017

Product Manager, Fungicide - (1701662)

Description
 

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown.   We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.


Role purpose

ยท    Set and implement CU direction for [Asset] in line with Territory Crop / Indication strategies to deliver CU strategy and enable profitable market share growth

    Co-develop PPD, PLCM, and brand planning in collaboration with Territory Asset Head
    Build portfolio strategies aligned to market need & supporting delivery of CU 5-year plan
    Ensure that country brand plans are aligned to Territory Asset strategies
    Operational marketing aspects for the CU (e.g. SOP, Pricing, SPP, HPC, etc.)
    Maximize profit generated from [Asset] portfolio
    Act as a contact point for Territory functions on [Asset] strategy and portfolio-related matters for alignment

Accountabilities


CU Strategy and Business accountabilities

    Lead brand planning, post-patent-defense, product lifecycle management, and value & portfolio  pricing for [Asset]
    Lead NPI excellence through leadership and coordination of an NPI team and overall process (where relevant)
    Contribute as a Key member of the CU Commerical Team (CCT) and Territory Portfolio Leadership team (TPLT), and crop campaign teams, ensuring that operational decisons are aligned to asset strategies and maximize value of assets across crops
    Lead development of 5-year CU portfolio plan to enable profitable market share growth and gain consensus on priorities and resource plans
    Develop and monitor market intelligence, bringing customer insight into brand strategies and marketing plans
    Work with CU Head of Marketing and Territory Asset Heads to reassess key priorities for current year activities to ensure optimal resource allocation.
    Pricing (value, portfolio)

Capability and Organization Accountabilities

    Establish connectivity with TPLT to ensure effective/efficient  communication.
    Participate and deliver key inputs to CU crop campaign teams (brand plans, value pricing, campaign priorities, etc.)

 
Qualifications
 

Critical knowledge

    Syngenta products and key competitor products
    Crops and agronomy knowledge
    Customers / Channels in country
    Internal processes / governance
    Marketing, Business operations, basic understanding on R&D and finance

In Syngenta we recognize that diversity and inclusion is important to our business. We embrace the unique perspective and capabilities of our employees, which will help us continue to drive innovation and achieve our business goals. Our culture enables us to create an environment of involvement, respect and connection with the communities where we operate - benefitting individual employees and the company.  
Primary Location: THA-Bangkok-Bangkok
Work Locations: TH1
Cyberworld Tower 90 Ratchadapisek Road
 Bangkok 10310
 
Job: Marketing

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